91̽»¨ÊÓƵ

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Semester I

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Semester II

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First Year

1. MBA811ÌýManagement Theory and ÌýPractice
2. MMK811ÌýAdvertising and Brand Awareness
3. MBA841ÌýMarketing Management
4. MMK841ÌýIntegrated MarketingÌý Communication (IMC)
5. MBA851ÌýResearchÌý Methods

1. MMK812ÌýAdvanced Sales Management
2. MMK822ÌýDigital and Interactive Marketing
3. MMK832ÌýInternational Marketing
4. MMK842ÌýContemporary Practices in Public Relations
5. ABM852ÌýQuantitative Methods

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Second Year

1. MBA911ÌýManaging Diversity and Cultural Differences

2. MBE921ÌýEntrepreneurship, Innovation and Creativity

3. MBA941ÌýInternational Business

4. MMK911ÌýCustomer Relationship Management

1. MBA942ÌýCorporate Governance and Environmental Sustainability

2. MBA912ÌýLeadership and Change Management

3. MMK942ÌýMarketing Research

4. MMK952ÌýMarketing Engineering

5. MMK900ÌýBusiness Practice Seminars and Presentations of Research Reports